Resources in Myth: Coal Alleviates Energy Poverty

Coal giant exploits the global poor to save its own hide

The outlook for coal — especially thermal coal, the kind used to make electricity — is increasingly grim. Developed countries are seeing flat demand and rapid shifts to natural gas and renewables. Several western investment banks are shifting their funding to renewables. Developing-world demand is still on the rise, but China, which has single-handedly supported coal export markets for over a decade, is planning to cap its use of coal and vastly increase its use of renewable energy by 2020.

Peabody coal fakes social media campaign to pressure G20 leaders

Earlier this year US coal giant Peabody Energy launched a social media campaign to promote coal in the developing world. Called "Advanced Energy for Life", the campaign now has, according to the company, “prompted 500,000 people to lobby G20 leaders on the issue of energy poverty”. But the campaign has been faked through buying Facebook supporters and Twitter followers.

Peabody coal fakes social media campaign

Peabody Coal has bought hundreds of thousands of social media supporters for its Advanced Energy for Life campaign in order to fake grassroots support for its efforts to get the G20 to prioritise financing for new coal plants around the world.